Italian Apartment
"Italian Apartment" is a new design-dedicated event in Shanghai evoking the famous "Fuori Salone" in Milan, created by 3rd Floor Public Relations Shanghai. The event presented in an original and creative way the best brands of Italian design within an "Italian Style Living" concept and was met by public with much enthusiasm. Products, design and entertainment were starring in the show that started with a welcoming Spaghettata sponsored by Barilla. Yixing participated in the project with its original contribution, focused on the Italian style communication in China and presented the case histories printed on T-shirts to show how each element in our everyday lives communicates about us and our companies, driving great interest and stimulus in the demand for creativity.
The presence of international public and interest from Chinese media have given great satisfaction to all the participants.
Yixing Flatmind promo
A funny video spot around China to tell the enthusiasm through which Yixing and Flatmind wish to impress their customers.
Italy Country Focus in April 2010 - Shanghai Business Review
2010 marks a significant year in Sino-Italian ties, representing 40 years of diplomatic relations and cultural and commercial exchanges between the two nations. April’s issue of Shanghai Business Review was focused on Sino-Italian relations and presented some of the prominent Italian brands present in China. Yixing together with its projects was featured in the issue as the Italian communication agency in Shanghai.
SPWG Seminar on Marketing and Communication in China
"Marketing and Communication in China - Insights on B2C and B2B projects and events" is a seminar promoted by the China Italy Chamber of Commerce, organized with the support of experts and professionals of the CICC Service Providers Work Group. The seminar explored many of the channels and tools throughout which a company or an institution can reach its target audience and
clientele. Yixing presented practical cases of peculiarities of communication in China and provided the audience with insights on the opportunities and constraints present in the market.
Dongguan Famous Furniture Association Seminar
The seminar, organized by Dongguan Famous Furniture Association with the cooperation and support of Rizzoli Beijing ADV. Co., Ltd., introduced experts and professionals of the Branding and Marketing industries and provided the audience with insights on the importance of the Communication in the Furniture business.
The aim of the seminar was to help Chinese Furniture manufacturers to understand better Branding and Communication channels and tools throughout which a company can reach its target audience and clientele. Yixing was proud to present a speech about Branding and Advertising, setting examples of premier Italian furniture brands’ communication. The seminar was attended by more than 100 participants and met with great interest and enthusiasm.
Italian Gala Dinner in Shanghai
The Italian Chamber of Commerce in China has asked Yixing to create the communication concept for the gala, to set up the location and to promote one of the most important events for "made in Italy" in China.
The fourth edition of the Italian Gala Dinner was the most important promotional event in China in 2007 for Italian lifestyle in all expressions. "The Passion Boxes Night" was the concept created by Yixing. Big, transparent boxes displayed the luxury objects provided by sponsors, while red-passion cardboard boxes, in various sizes, punctuated the gala hall. Yixing added elegance, passion and surprise to one of the most important events in Shanghai.
The Launch of the Michelin Green Guide at the District
The launch of the first Michelin Green Guide to Italy has been a major event in Shanghai. Yixing has set up the stage, producing wide displays that simulated a real, fascinating tour in Italy’s best known places.