Italpresse Gauss

Yixing Pleiadi succeded in designing and producing a functional yet original stand.

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Italpresse Gauss is a well-established company in the sector of aluminium foundry and moulding, part of the Norican Group. It asked for Yixing design Pleiadi International to manage its presence at the China Diecasting exhibition in 2016 and 2017 in the best way. The cooperation was a success for the fourth time, thanks to the partnership with our long-term cooperators, the architects Bartoletti&Cicognani, in designing and producing the booth.

China Diecasting is one of the most important exhibition in this sector in China, which is still growing thanks to the big development of the automotive industry in China: born in 1997, in 2017 the exhibition hosted 350 exhibitors and 15.000 visitors.

Italpresse-Gauss’s aim of the project was to distinguish itself from the competitors and affirm its own presence as a European leader in the metalworking and foundry sector, operating in China as well with high-end clients. After gathering all the information needed, our creative process focused on some elements:
– the strength and characterization of the sector that we conveyed through the reproduction of a metal texture as characterizing front of the stand
– the functionality of utilization of the space place of professional encounters as well as of communication to the big public of Italpresse activities and productions, thus we decided to put together narrative spaces to the walls – with big images on black panels and video parts – to an interior room, reserved for dedicated interviews
– the identity and originality of the company’s image we wanted to achieve through the booth design: we succeded in communicating Italpresse’s values in an original way: professionalism, excellence, technologic innovation, productive flexibility and high quality.