Compagnia Lattiero Casearia is a well-established Italian company in the dairy supply sector. It manufactures and delivers high-quality milk-based products, essential for the F&B industry, from bakery to ice-cream producers.
To communicate in the right way to its Chinese potential clients, CLC needed to rethink its online communication strategy.
In fact, it’s not enough to translate contents: a dedicated approach is needed, which considers local peculiarities in terms of culture, visual habits and markets demand.
For this reason, CLC relied on Yixing Design Pleiadi International to design and enhance its Chinese website, knowing our expertise in this sector and our deep knowledge of the local market.