Events, Fair and PR

The Italian Way

Pleiadi International | Yixing is the agency chosen for the definition of the communication strategy of The Italian Way project, a major exhibition-event that will bring together, in Shanghai, the excellence of art, fashion, design, food and Italian wine.

To “symbolically accompany” the Made in Italy, a gigantic reproduction (25 meters long, proportionally wide) of Michelangelo’s …

Events, Fair and PR

Italian President Matteo Renzi in Shanghai

Yixing designed and coordinated the official visit of the Italian President Matteo Renzi to China, which took place at the Italian Shanghai Center in June 2014. During this institutional event, which allowed the President Matteo Renzi to meet up with the Italian Business Community in Shanghai and establish a strong connection with the whole “Italian System” …

Events, Fair and PR

Animal Asia

Here is the concept we designed and created for Animals Asia’s event in Shanghai in cooperation with Architects Bartoletti&Cicognani