China's eating habits are changing. What does it mean for F&B brands? Vegan cuisine has been surging all over the world in the last couple of years, but what's new is its luxury potential: vegan kitchen is no more a hippie attitude as it used to. And to keep in mind this – that projects…

Is your company making the most of what remains of Western appeal in China?  According to our experience in China, it is a common mistake among Italian companies to think that their widely appreciated products will be automatically purchased by Chinese consumers. Different consuming habits, tastes and trends, as well as a still not-so-well-established and…

Youth is the future: discover why it’s on our radar Chinese government proves its pragmatism in spreading its values and national feelings among youth through cartoons. In China there are over 400 million people aged under 24, with increasing influence over the household purchases and growing spending power, thus being able to determine the future…

How will Chinese tourism reshape tourism in Europe? Despite the government’s efforts to discourage people from moving around during the Spring Festival, to prevent new clusters of the pandemic, some Chinese cities saw a surge in numbers: rooms in Shanghai’s Disneyland were fully booked for New Year’s Eve. Tourism is expected to return the same…

Shoppertainment  is a must now: your website should reflect the trend China’s e-commerce market is worth USD 1.1 trillion and it’s rapidly evolving: last year saw a surge in innovative online shopping experiences with real-time livestreams and shoppable online fashion shows, pioneered in Asia and now expanding, as over 70% of consumers in Singapore are…

The year of the Ox brings good opportunities The year of the ox is expected to be intense and promising for international companies: in 2021 the preliminary agreement on investments between EU and China, signed last December, will be implemented, removing barriers to foreign investments for EU cloud computing services, financial services and healthcare, among…

Western creativity, the ingredient to attract Chinese consumers Re-signify part I: Shanghai – inaugurated last year on December the 19th at the multimedia space Power Station of Arts – offered a dive into Valentino’s creations, both the new collection Valentino's Fall/Winter 2021 Haute Couture by the creative director Pier Paolo Piccioli, and the archives. The…

China is going electric The new Nio car, endowed with a 70 kilowatt-per-hour battery pack, will be sold from early 2022, but the preorders are open. The Chinese start-up, already a premium brand in the SUV category, is now moving to the premium car segment. Other Chinese electric manufactures, such as Li Auto and Xpeng, experienced a 4,4% surge…

China is adding Christmas to its annual calendar Many Chinese added Christmas to their annual calendar. And brands and e-commerce platforms are ready to take the chance: partnerships with KOLs and pay-per-click adv campaigns can be rewarding if well-planned. But before starting, you must make sure you master the local culture and habits, which may…

Italian luxury, the best way to celebrate a Chinese Christmas A self-respecting Christmas is sparkling and bright. And so, the shopping of the moment involves luxury, from beauty to perfumes, from clocks to jewellery. Their sales grow in December as, even though not on a cultural nor religious level, Christmas is gaining popularity among Chinese…

The cities in 2021? They’ll be smarter The rapid urbanization forced Chinese cities to face huge challenges that smart solutions can help solve without sacrificing the wellbeing, from traffic management to environmental protection, to economic growth. And China is a master in creating the future, as the government began experimenting with the first Smart City…

What can small brands learn from Singles' Day use of live-streaming? No more an occasion for some treats to comfort lonely hearts, Singles’ Day is now an expression of singles’ empowerment and purchasing power. This year it was expected by its main “copyright owner” Alibaba to involve 250.000 brands and 800 million shoppers: due to…

A creative branding strategy is good for your business and for the environment The environmental crisis is a global problem and companies can’t ignore it. Communication is our arm to act: we found an amazing example from Warsaw, in Poland, where the local artists Dawid Ryski and Maciek Polak created a piece of public art…

Italian wine becomes digital to conquer China As local wine producer grow numerous, overseas brands must fight harder to establish in China, using all the digital weapons at disposal. The potential is huge, as China is the third-largest market for red wine consumption in the world, expected to surpass France in 2021. But a frequent…