For “AVA ceramiche” and “La Fabbrica” Brands the client asked Pleiadi | Yixing to design and develop their WeChat account.
This project is part of a broader plan to set the whole digital presence in China for these two strong Italian brands.
We so developed a “Service OA” (LaFabbrica), with the aim of promoting the two brands, their activities, creating engagement and later develop useful services for customer.
Question: To open a WeChat account
Answer: Opening of a WeChat OA “Service”, setting architecture, style and social marketing plan.