Luxury Leaving Group is a leading Group in the luxury lifestyle and furniture sector

The challenge is build a social media strategy in China focused on
1. Brand Awareness – Luxury Living Gro, then Fendi Casa, Bentley Home and Trussardi Casa
2. Dealer network promotion and reputation
3. Collection info and details

Yixing started studying target : clients and dealers network ; analysed Benchmark landscape to define focus framework and profile the right positioning. Then we examined Style and contents : social media tools adequate and mast efficient to create right storytelling for LLC and each brand. Approved, we developed a 18 months coordination and production of we chat and weibo

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