Luxury Living Group WeChat

Made in Italy luxury is the protagonist of Chinese social media

Project includes:
  • ANALYSIS OF THE CONTEXT AND THE OBJECTIVES
  • BENCHMARK
  • RESEARCH AND STYLE GUIDELINES
  • STRATEGY PLAN
  • DIGITAL INSTRUMENTS
  • WEB MARKETING
  • WECHAT
  • SOCIAL MONITORING

WeChat is the most used digital communication system in China: brands that wish to succeed in this market can not do without it.

Luxury Living Group, a leading company in the luxury lifestyle sector, develops, produces and distributes furniture collections made in Italy for some of the most famous brands on the international scene – among others, Fendi Casa, Trussardi Casa and Bentley Home.

Pleiadi International Yixing took care of its “entry” into the Chinese market, defining the concept of communication, strategy and tactics.

Reputation:

Made in Italy and China, a perfect combination. The Chinese destination is always more fashion. We help you succeed.

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