SBIT is one of the largest private travel agency in China. Through years, the company has been steadily growing, integrating different companies without really building-up a common ground between the different entities. Yet, the whole travel industry market dynamic, especially the MICE B-to-B sector is changing with the new regulations. To take-up the challenges of the future, SBIT has decided to transform itself, inject a common culture, and stimulate a new organizational dynamic.
SPI | Yixing has been entrusted to build-up one common Brand platform, one consistent Brand architecture covering B-to-B and B-to-C sector, one common Brand Identity. An exhaustive Brand Manual has been realized to support all the business practices and needs from the 4 different business divisions, including collaterals, ppt, brochure, website, newslettersÖ to name a few. Beyond helping to define this new framework, SPI | Yixing is supporting in creating a new organizational dynamics though internal events organization (team building day and management workshops).