Speed Queen

Communication can grow the self-service laundries business


Self-service laundries are a sharing-economy facility with a new ecological sensibility, using only water and damaging additive-free soaps. Speed Queen, with more than 70.000 laundries in 80 countries around the world and new openings in Europe every day, is a well-established reality in this sector.


It needed to rethink its communication strategy to grow its business and consolidate the brand awareness among its clients: to do so Speed Queen decided to rely on Pleiadi International ǀ Yixing’s experience, who created the project for the brochure and the photobook and provided the educational training for the Speed Queen sales agents.


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