Wine is female

Chinese market is increasingly dominated by female consumers and young adults born in the 90s. The modern, independent Chinese woman drinks wine in a social context to relax.

Therefore, a good idea for wine brands is to address this category of consumers and to meet their taste for bubbly and fruity drinks, but also interesting and particular flavours like herbs and flowers. To target successfully these consumers, other key points must be kept in mind, as the request for low-calories products and benefits for beauty and mind.

This is why a good strategy to sell in China must consider localizing both the production and communication, having a strong knowledge of Chinese taste and habits.