Design and technology for a new product. A work in progress by Pleiadi International | Yixing.

Bottega7 is a small, well-established, Italian urban design and public lighting company that appointed Pleiadi International ǀ Yixing for its communication, by branding its values, the artisanal quality of its work, and professionalism featured in the project to light the famous Khalifa Avenue in Doha, Qatar.

The communication strategy succeeded thanks to collaborating with the prestigious Gian Maria Soglia, the artist behind the photo shoot.

The project involves:

Brand | Branding