We worked together with Italcer at a wider digital plan and offered our expertise in the Chinese market when the company decided to expand its brands AVA Ceramiche and La Fabbrica in the Far East. We designed and developed their presence on WeChat, opened the dedicated WeChat official accounts of the “service” kind and established the social marketing plan to promote the brands, create engagement and develop useful services for the users.
When Italcer entered the Western market, it needed a dedicated website for its new American branch, Italcer USA, and confirmed Pleiadi International Yixing Design as its partner in this new adventure.
We successfully designed and developed the corporate website specially produced for the local audience, marked by simple and clear navigability to go straight to the point, with no stylish frills as common for the European market.
To localize one’s communication style is essential for any companies who want to expand abroad. Thanks to our expertise with clients from all over the world and with our well-established experience in the ceramic tile field, we were able to meet the client’s needs successfully.