Luxury Living Group, high quality made in Italy on WeChat

Luxury made in Italy is a protagonist on Chinese social media.

Luxury Living Group is a worldwide leader in the luxury lifestyle sector that develops, produces and distributes made in Italy furniture collections for well-established brands such as Fendi Casa, Trussardi Casa and Bentley Home.

Yixing Design Pleiadi International supported Luxury Living Group opening its official WeChat account and managing it, defining its communication concept and its social media strategy in order to spread and establish its presence in the Chinese market.

After analysing the context and the company’s goals, we developed the strategic plan and the digital instruments to achieve them, finally opening the client’s WeChat account and monitoring it, to be sure it meets the initial objectives.
The WeChat official account is a must-have for all the companies who want to succeed in China and Italian brands are increasingly aware of it. Made in Italy and China, a perfect combination that Yixing Pleiadi can help succeed.