Speed Queen

Communication can advance the self-service laundry business.

Self-service laundries are a sharing-economy with a new ecological sensibility, using only water and non-damaging, additive-free soaps. Speed Queen, with more than 70.000 laundries in 80 countries around the world, 1 new opening per day in Europe, is a world leader in this sector.

It needed to rethink its communication strategy to grow its business and consolidate brand awareness among its clients. To do so, Speed Queen decided to rely on Pleiadi International ǀ Yixing’s experience, who created a plan for the brochure and photobook, and also provided educational training for Speed Queen’s sales agents.

The project involves: