Trade and POSM

Lotus Bakery

Lotus Bakery is a very famous brand all over the world, thanks in particular to that tasty biscuit we all know. Yixing Design Pleiadi International accompanies the brand in its mkg strategy in China by studying image and communication solutions to propose the taste of biscuits together with coffee, creating a close link and an …

Video and photoshooting


As part of a brand strategy project, the image is findamental. Poupy, producer of products for mothers and early childhood, has entrusted Yixing Design Pleiadi the study and production of promotional photos and videos for its flagship products. An exceptional documentation, from which ADV campaigns will be developed for printed and social media.

Events, Fair and PR

The Italian Way

Pleiadi International | Yixing is the agency chosen for the definition of the communication strategy of The Italian Way project, a major exhibition-event that will bring together, in Shanghai, the excellence of art, fashion, design, food and Italian wine.

To “symbolically accompany” the Made in Italy, a gigantic reproduction (25 meters long, proportionally wide) of Michelangelo’s …



The brand Artistry is a myth in the field of cosmetics and personal care. We have been contacted by the China Division to elaborate, in a contest, a proposal to localize the China communication for their brand Artistry. Pleiadi International | Yixing participates enthusiastically and proposes a multi-subject strategy in a strictly contemporary story.

The first …

Events, Fair and PR

Italian President Matteo Renzi in Shanghai

Yixing designed and coordinated the official visit of the Italian President Matteo Renzi to China, which took place at the Italian Shanghai Center in June 2014. During this institutional event, which allowed the President Matteo Renzi to meet up with the Italian Business Community in Shanghai and establish a strong connection with the whole “Italian System” …