Le Arti Orafe is the first Italian school of contemporary jewellery, a small niche of excellence for the Florence jewellery tradition; it also promotes business networks established between Florence and Shanghai, in China, based on technical and professional competences as well as on the creative and design research in both national and international range.
The school relied on Pleiadi International Yixing Design to renew its presence on the web: we studied the best digital format to successfully communicate the courses’ contents and the academy’s activities.
We decided to design a new website with a special section dedicated to the updated news about new courses and registration conditions as well as a section for current and former students where they can find useful information and opinions from people who successfully completed the course.
The website was developed in Italian, Chinese and Spanish to offer its information to a wide range of audiences. We also developed the social media editorial plan to promote the new website, accordingly to the web marketing plan we established for our internationalization project for the client.