Atelier Cologne is a niche but reputable perfume Brand, proposing a unique type of Eau de Cologne and extensions (candles, soap…). In 2013, the Brand has been launched in several outlets in China, Hong Kong, and Japan. SPI | Yixing has been supporting the APAC entity in their deployment plans by providing design and production solutions for the sales materials: collaterals, brochure adaptation, POSM.
Atelier Cologne, also launched the new Cédrat Enivrant in China market, in order to support the launch of this unique fragrance, 1 day PR activities in Beijing, Shanghai, Chengdu Lanecrawford shopping malls is arranged, and 1 month display areas will also be setup in each of them for promotional activities. This french perfume brand assigned Yixing for the design and setup of those display areas and design and production of all related materials for the PR event and POSM (e.g. press release, totem, leaflet, props) for Beijing, Shanghai, Chengdu display areas in Lanecrawford shopping malls. The best resources are leveraged locally to fulfill this assignment. The final result are qualitative and neat display areas, expressing the brands boutique and vintage style fitting the global brand image. Also for other PR and POSM related materials.