The wine sells very well online, provided that e-commerce platforms are willing to educate customers in countries where wine is not a traditional product. DiVite tries to answer all the doubts non-expert buyers may encounter when approaching the world of Italian wine, with special attention to natural wines.
The start-up Dolcevite relied on us for its renovation that resulted in the new brand DiVite and the launch of the same-named e-commerce website.
We were happy to take part in designing DiVite e-commerce platform, that allows buyers to gather information regarding wines, vines, producers, pairings and much more. A highly practical website, very easy to use, clear and appealing in its interface, combined with the new brand identity is leading more and more customers to learn more about wine and to make the best purchases for their needs and tastes.
DiVite e-commerce also benefits from the localization on Google and the Seo activities of keywords. And last but not least: it directly addresses the hottest targets of the moment in the wine sector: Millennials and women. This is why we studied and planned specific storytelling and tone of voice that combine resulting in the best communication strategy.
We always consider such elements when working with clients in specific F&B sectors, focusing on the peculiarities of the local market their strategy is aimed at. Being deeply rooted in the Chinese market and relying on our Chinese team of experts based in Shanghai, we know what are the special aspects, needs and preferences of this market and how to make the most of a communication strategy lead here.