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Pleiadi International
  • Projects
    • Branding
    • Websites
    • Web & social marketing
    • Events off & on line
  • World
    • Tenders and grants
  • Who
  • Contacts
    • Write to us
    • Where we are
    • Newsletter
    © Copyright 2021 Yixing Design All rights reserved. P.I. 04222060404 Cookie Policy - Privacy Policy - Newsletter

    Ever thought about getting a rebranding?

    The airline Cathay announced its evolution from an airline to a premium travel lifestyle brand.

    The company now makes dining, shopping, wellness and fitness experiences as well as hotel stays and flights available to its customers on the ‘Elevate Your Life’ platform. This is part of the rebranding strategy realized by Cathay in partnership with Publicis Groupe Hong Kong: the idea is to transform the airline services into a more immersive luxury brand offering a wider range of experiences. 

    The campaign that launched the successful rebranding arrived after a rough year for airlines: to relaunch its brand and business, Cathay went for a new image and we bet this strategy would reward it with sales and success.

    Rebranding can bring fresh air to a suffering business after a difficult time but it can also support the company’s localization when expanding in a new market.

    It may be a difficult decision to make, especially for a well-established company. This is why it is essential to rely on the consultancy of an expert team that can advise you after a careful analysis of the company’s assets and characteristics as well as of the market and present the pros and cons of the operation.

    If you think your company may need a rebranding, contact us for more information.

    Contact us fore more information
    Yixing Design 4th Floor, Building B, N.799 Shenchang Road Minhang District | Shanghai +86 131 207 15017
    Pleiadi International Srl Via Cairoli, 35 47521 Cesena (FC) Tel: +39 0547 613886 Fax: +39 0547 612899
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      © Copyright 2021 Yixing Design All rights reserved. P.I. 04222060404 Cookie Policy - Privacy Policy - Newsletter