Mirage

Mirage is a well-known Italian Brand of ceramic tiles, manufacturing and selling products both for indoor and outdoor and combining Italian tradition, high quality and technical innovation.

The company needed to found and expand its brand awareness among the Chinese consumers and decided to do that through social media: for this reason, it relied on Yixing Design Pleiadi International for the social media accounts opening and managing.

We’re proud to confirm our expertise in the field of ceramics through this long-lasting partnership that was recently enriched by another account opening: WeChat Channels.

Through Mirage’s official account on WeChat and Weibo, the most appreciated and widespread social media among the Chinese public, we brought Italian design and tiles tradition to the Far East, adjusting them to what the most demanding customer expects. Thanks to WeChat Channels, instead, we used Mirage’s rich production of high-quality videos to attracts the public, according to an all-round, consistent and well-planned communication strategy.

Videos are one of the most successful ways of communicate the quality of your products and the values of your company, combining technical information and an immediate yet poetic means of communication, that is the ideal for any company wishing to expand in the Chinese market nowadays.

Our mixed Italian-Chinese perspective will allow us to consider local taste and habits, without losing sight of Mirage’s unique style.