Together with the Swiss brand, Studio Pleiadi Yixing studied the communication strategy for the launch of its new products. It also developed a ‘port’ user interface, an innovative customized system for residential areas and hotels.
Schindler
The giant that moves people has chosen Yixing.
The strategic project, which highlights how Schindler ‘brings’ to one’s destination in safety and ‘opens up the world’, was carried out through a path of study done by both the Chinese and Swiss teams, who collaborated with great synergy in the planning, study and development of the project.
