Talking about communication: ads for the F&B industry in China

China is a highly appealing market for Food&Beverage. But among hundreds of Western brands eager to be chosen by distributors and buyers, it’s not an easy market to conquer.

What are the essential tools to master to emerge among the competitors? How to make sure your clients find you? How to gain Chinese consumers’ trust?


We discussed these topics on April the 12th during the hybrid seminar Food in China: Marketing strategies for F&B brands, hosted by the F&B Working Group of the Italian-Chinese Chamber of Commerce in Shanghai, of which we’re affectionate subscribers.

Our contribution – followed by the precious experience of Mr Michael Tao, founder of Easail – was entitled Talking about the F&B communication: ADS, being focused on the advertising, the essential tool an F&B company must master.

We talked about trends, data, rules and tools needed to launch a successful advertising campaign focused on visuals in the F&B sector in China, and showed some of our successful projects, selected from our long expertise in China, that dates back to 2007.