The Italian Way project was a big event that brought together the best of Italian art, fashion, design, food and wine in Shanghai, under the leading role of Sistema Italia s.p.a.
Pleiadi International | Yixing developed the communication strategy of the big event-exhibition, building the best strategy of promotion and communication and declining all the materials created together with the designers.
The Italian way
A big event of made-in-Italy excellence.
To symbolically convey the impression of Made in Italy excellence, the British architect and designer Nigel Coates conceived for us a gigantic reproduction (25 meters long, proportionally wide) of Michelangelo’s David.
We also produced a video enhancing the uniqueness of the event through graphic games, 3D parts and visual suggestions, interspersed with the contributions of the designer and curators of the exhibition.
