With Tullio Coating, an Italian company of high-quality coatings for walls, we’re proud to have established long-lasting cooperation.
With them, we planned a multi-tool strategy operating throughout different platforms to ensure the spread of brand awareness in China, especially among professionals. When working in a B2B sector, actually, to know the local market and the consumers’ trends is not enough. A deep knowledge of both the technical aspects and the market background is needed to plan an hyper-focused communication strategy. This must consider not only the professionals’ needs, but also the economic and industrial diversity between geographical regions.