Here are 5 elements to be taken into consideration
1 – Storytelling
Before switching the creativity on, focus on what you want to communicate. The key for a success full storytelling is, actually, the story. Every company and every entrepreneur have their vision, their expertise, their products and services to be told and promoted. This should be the starting point for the script.
2 – Target
Who do you want to see your video? Who is your audience? Where does it live? How old is it? Why should it be interested in your message? Briefly: who is your target? To identify it your communication needs to be effective.
3 – Length
Another element to be considered is the length of the video. It’s not fixed and can vary according to the goals.
The idea duration for the social media, for example, is around 30-40 seconds, as the fruition is careless and quick; if you’re able to capture the audience’s attention, then you can extend the duration, that still must not exceed 3 minutes. The testimonial video should be briefer, as they must focus on the emotional impact, while the corporate introductions and the tutorials can be longer.
4 – Editing
Beautiful images, overlay short texts, infographics, well-chosen music: a video is made up of a variety of different elements which need the right editing to find their balance.
5 – Circulation
And now? At the end of the process, you need to upload your video and try to reach the biggest audience possible. Now it’s essential to choose the best title, the description and the preview. And then to promote it on every possible channel, with the support of an effective marketing strategy.