West seen from the east

Be prepared for the next season of exhibitions in Europe

After quite a difficult period, economies all over the world expect to face a rebound in consumptions: exhibitions are the perfect opportunities to spread a company’s awareness and trust at an international level. They’re worth preparing early. But the rescheduled events still seem far in time, thus a smart solution organized not to miss the opportunity to hold an exhibition is a digital edition hosted by the Industry Expo Virtual Exhibition, which works the same way that a live exhibition does, except that you can visit its 3D renderings and its interactive contents at any time, from anywhere. It was launched in 2019 before this format appeared essential, but now other events planned physically are turning to this solution: one notable example is the Agro-Food Tech Europe, which just took place in late July with an innovative digital edition.

Still, events will take place again and companies must plan their future calendar of international exhibitions to make the most of the opportunity, to relaunch international trade. One example is the Hannover Messe, scheduled for April 2021, one of the world’s leading fairs for industrial technologies, involving all core areas in industries ranging from Research and Development to the mobility of technologies, from Automotive to electronics and electrical goods. The unmissable dates in the F&B are the SIAL Paris and the Anuga (in Cologne, Germany), just two among many international meeting focused on the food industry, while in the design field Italy is the best destination, with events like Cersaie, for the ceramic industry, and the Salone del Mobile Milano for furniture and interior design.