In today’s consumer society, we as consumers are used to think in terms of purchasing brands rather than simple products and services. In the same way, the demands of Chinese consumers are also shifting quickly to a regular preference for Western brands, of much greater appeal. Meanwhile those Chinese brands that are emerging are also all competing to impose their names and identities in China, and to build up an involving awareness. Thanks to its field experience, Yixing has the professional capabilities to create, develop and establish a solid reputation for brands into the Chinese market, through projects such as brand design, brand identity, marketing an positioning, all apt to design integrated strategies that can communicate to the required target. Such approach will allow the client to become a winner in this great competition of brands occurring in China.
Yixing’s Advertising & Communication work scope in China involves design and development of effective promotional campaigns to be published on selected publications and media, tailored according to the client’s demands. In particular, the Advertising & Communication activities include mainly a study of a marketing strategy specifically focused on the Chinese market, a visual analysis of existing ADV with possible declinations and alternative uses, identification of communication objectives and brief sharing, a target analysis and segmentation and other procedures for the study and preparation of advertising spaces.
Web Social & Multimedia
Yixing has developed an extensive experience in providing Web & Multimedia solutions by creating web applications, web marketing plans and online campaigns.
In fact Yixing’s professional team has led us to become one of the most well-known and recognized web agencies on the international market particulalry for the field of web communication on various media. Our expertise for Web & Multimedia works in China include graphic design, software development, website design and management, dynamic databases & data entry collection and others..
Events, Fair and PR
Yixing has a rich experience for the organization and hosting of events of various scale and themes for its clients present in the Chinese Market.
The event management process is customized according to the marketing strategies and the objectives requested. Yixingís job involves mainly the sourcing & coordination of suppliers, venue selection and set-up, the strategic placing of clients’ promotional materials at events sites, invitation selection and production of display material design, on-site event management and supervision, post-event reports with media clippings and much more. As part of a balanced and well-thought communication activity in China, Yixing offers a complete consulting and practical coordination for the partecipation at particular events such as trade markets or exhibitions. Regardless of the sector needed or a B2B/B2C target, Yixing follows the clients in the arrangements of event spaces and the booth/stand construction according to the demands requested, to create an influent presence at the key exhibitions of the Chinese market. At the same time, Yixing assures to refine a media relations maintenance that allow to our clients to establish an effective network also after the conclusion of the events.
Video and photoshooting
As a fully integrated communication agency covering services across various Chinese media, Yixing has made video production one of its greatest assets for modern communication means. Yixing is able to assist its clients with a complete range of services for a hiqh quality video production, following and managing all the various shooting stages: from creative concept to post-production, through actor casting, storyboard, arrangements for the scenography and various other technical aspects.
Trade and POS
As part of the one-stop-shop service for our clients who does retail business in either FMCG or Mid-high end retail, Yixing also provides complete solutions to help them engage the end consumer. From strategy consultancy, actual design of the POSM material, retail promotion activities or retail outlet/counter to final production and implementation, we help our client to catch the attention, create interest and realize/increase actual sales. As POSM is the last and crucial part of the whole communication activities, Yixing tends to plan/consider it as a whole with all other tools, and thus create a maximum effect.