Shein breaks the bank in Milan The photos of the kilometers-long rows in front of Shein pop-up store in Milan, in very a central location. A multiple-hour queue for a unique occasion of shopping: this is the effect of a huge fortune, built on a great communication strategy. Here are some ingredients: Low prices Definitely,…

Is your brand inclusive? In 2022, brands need to focus on their commitment to corporate social responsibility by listening and acting on the social issues that matter most to their audiences. Recent trend analyses prove that they prefer brands that foster connections with their audience and bring together people with differing opinions. In order for…

Drones: technology as an opportunity in challenging times After the explosion of e-commerce during the first stages of the pandemic, thus increasing, even more, the live-streaming trend on Chinese social media, the zero-Covid policy presented new challenges later. Aerial delivery drones, instead, seem to offer an exit strategy for the need for supply; this way,…

Western brands can still succeed…if they know how to do Health and wellbeing are hot topics all over the world – driven by the pandemic, the climate crisis and general awareness of the balance of body and mind – and China is not an exception. This general feeling doesn’t only engage the market of health…

Being attractive for young people while networking? It’s possible, we can prove it On May 26th we will be busy with the first event of our communication movement Forum Young System, this year through a new format: Campus. Entrepreneurs, startuppers and researchers will have a peer to peer dialogue together with 19-29-year-olds on the highly…

Gen Z drives consumption. Do you know how to attract them? Chinese young Millennials and Zed Gens are the first generations accustomed to the growing economy they were born in, in contrast with the older citizens, that grew up in a much different context, both economically and politically speaking. This, together with their skills in…

How to succeed on Chinese social media? Being in China since 2007, side by side with our trusted social media experts, our knowledge of the peculiarities of Chinese social media, essential means of communication for any company wishing to expand in the local market. Contact us for a free consultancy for your social media strategy…

KOLs? No thanks, it’s time for KOCs. Given that KOLs are Key Opinion Leaders, more down-to-earth and increasingly trusted opinions are those of KOCs, that is Key Opinion Consumers. No more influencers, but “normal” buyers and consumers who review and comment on the products they own or purchase, in videos and social media posts. Not…

From WeBeans to the Mini-Programs, what are WeChat latest implementation you should leverage? Having celebrated its 10th anniversary earlier this year, Tencent’s most successful app is still the best choice when approaching the Chinese digital environment for the first time. Today, even more, thanks to the launch, in 2021, of different implementations WeChat surpassed 400…

We are on WeChat! Our long, well-established experience in China leads us to recommend WeChat to our clients approaching the local digital landscape for the first time. Our first-hand experience confirms such advice. Our followers appreciate a well-constructed Official Account where users have direct access to all the useful information about our work, an appealing…

Zhihu, a gold mine for B2B If you ask someone for information about one topic – from a certain food product to how to paint your home’s walls – he’ll likely suggest: “Ask Zhihu”. Zhihu is the most successful Q&A platform in China, where people look for any kind of information, from gossip to highly…

China, the promised land of European wines The shock for Australian wines arrived after years of double-digit growth, but at the same time it opened up new interesting opportunities for other winemakers, including European ones. Those have been suffering the Australian strength of a shorter trip. They now have to make the most of the…

Wine is female Chinese market is increasingly dominated by female consumers and young adults born in the 90s. The modern, independent Chinese woman drinks wine in a social context to relax. Therefore, a good idea for wine brands is to address this category of consumers and to meet their taste for bubbly and fruity drinks,…

We know wine and how to sell it As online purchasing hasn’t stopped surging, for example, and as it's essential to inform the consumers about the wine they’re about to buy, we supported the start-up Dolcevite in launching its e-commerce portal for wine. Divite is the result of this amazing project, designed to accompany users across…