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  • The latest

    Western brands can still succeed…if they know how to do Health and wellbeing are hot topics all over the world – driven by the pandemic, the climate crisis and general awareness of the balance of body and mind – and China is not an exception. This general feeling doesn’t only engage the market of health…
  • Our expertise

    Being attractive for young people while networking? It’s possible, we can prove it On May 26th we will be busy with the first event of our communication movement Forum Young System, this year through a new format: Campus. Entrepreneurs, startuppers and researchers will have a peer to peer dialogue together with 19-29-year-olds on the highly…
  • Trends

    Gen Z drives consumption. Do you know how to attract them? Chinese young Millennials and Zed Gens are the first generations accustomed to the growing economy they were born in, in contrast with the older citizens, that grew up in a much different context, both economically and politically speaking. This, together with their skills in…
  • Our expertise

    How to succeed on Chinese social media? Being in China since 2007, side by side with our trusted social media experts, our knowledge of the peculiarities of Chinese social media, essential means of communication for any company wishing to expand in the local market. Contact us for a free consultancy for your social media strategy…
  • Trends

    KOLs? No thanks, it’s time for KOCs. Given that KOLs are Key Opinion Leaders, more down-to-earth and increasingly trusted opinions are those of KOCs, that is Key Opinion Consumers. No more influencers, but “normal” buyers and consumers who review and comment on the products they own or purchase, in videos and social media posts. Not…
  • The latest

    From WeBeans to the Mini-Programs, what are WeChat latest implementation you should leverage? Having celebrated its 10th anniversary earlier this year, Tencent’s most successful app is still the best choice when approaching the Chinese digital environment for the first time. Today, even more, thanks to the launch, in 2021, of different implementations WeChat surpassed 400…
  • Our expertise

    We are on WeChat! Our long, well-established experience in China leads us to recommend WeChat to our clients approaching the local digital landscape for the first time. Our first-hand experience confirms such advice. Our followers appreciate a well-constructed Official Account where users have direct access to all the useful information about our work, an appealing…
  • Trends

    Zhihu, a gold mine for B2B If you ask someone for information about one topic – from a certain food product to how to paint your home’s walls – he’ll likely suggest: “Ask Zhihu”. Zhihu is the most successful Q&A platform in China, where people look for any kind of information, from gossip to highly…
  • The latest

    China, the promised land of European wines The shock for Australian wines arrived after years of double-digit growth, but at the same time it opened up new interesting opportunities for other winemakers, including European ones. Those have been suffering the Australian strength of a shorter trip. They now have to make the most of the…
  • Trends

    Wine is female Chinese market is increasingly dominated by female consumers and young adults born in the 90s. The modern, independent Chinese woman drinks wine in a social context to relax. Therefore, a good idea for wine brands is to address this category of consumers and to meet their taste for bubbly and fruity drinks,…
  • Our expertise

    We know wine and how to sell it As online purchasing hasn’t stopped surging, for example, and as it's essential to inform the consumers about the wine they’re about to buy, we supported the start-up Dolcevite in launching its e-commerce portal for wine. Divite is the result of this amazing project, designed to accompany users across…
  • East seen from the west

    China's eating habits are changing. What does it mean for F&B brands? Vegan cuisine has been surging all over the world in the last couple of years, but what's new is its luxury potential: vegan kitchen is no more a hippie attitude as it used to. And to keep in mind this – that projects…
  • West seen from the east

    Is your company making the most of what remains of Western appeal in China?  According to our experience in China, it is a common mistake among Italian companies to think that their widely appreciated products will be automatically purchased by Chinese consumers. Different consuming habits, tastes and trends, as well as a still not-so-well-established and…
  • East seen from the west

    Youth is the future: discover why it’s on our radar Chinese government proves its pragmatism in spreading its values and national feelings among youth through cartoons. In China there are over 400 million people aged under 24, with increasing influence over the household purchases and growing spending power, thus being able to determine the future…
  • West seen from the east

    How will Chinese tourism reshape tourism in Europe? Despite the government’s efforts to discourage people from moving around during the Spring Festival, to prevent new clusters of the pandemic, some Chinese cities saw a surge in numbers: rooms in Shanghai’s Disneyland were fully booked for New Year’s Eve. Tourism is expected to return the same…